Valley West Mall is a super regional mall with over 40,000 visitors per day


The Valley West mall is an enclosed super regional mall located in West Des Moines, Iowa. The mall is a large 859,399 square feet of retail space with the space to accommodate over 115 stores and services. The mall is owned by Valley West DM and managed by Watson Centre.

The Mall opened in 1975 with 20 stores and major store Brandeis - which later became Younkers. An official opening of the mall was held on July 28, 1976 with another Major Stores Von Maur and 40 more specialty stores. The mall has an average of 40,000 shoppers per day.

To this day the Von Maur and Younkers are the major department stores within the mall along with JC Penny. Other specialty stores within the mall are American Eagle Outfitters, Avon, Baby Gap, Banana Republic, Bath & Body Works, C J Banks, Victoria's Secret and Finish Line.

A Guest Services desk is located in the upper level in Centre Court. Guest Services provide a range of services to shoppers such as Stroller and Wheelchair hire ATM's, Mall Information, Security Assistance, Family Restrooms, Employment listings, Transportation Assistance and Gift Cards. The mall gift cards are available in denominations of $5 to $500 and can be redeemed at most participating stores within the mall.

The Enchanted Kingdom play centre is a large play centre within the mall that is sponsored by MetaBank and located on the lower level of Younkers Court. The play area is for children under 42'' to play with enchanted creatures such as a sea serpent, frog prince and a dragon.

Community days are held on the first weekend in October where the mall lends its services to nonprofit organizations within the Des Moines area. These days are to raise money and awareness of certain organizations. One of these organizations is The Heart Connection - Children's Cancer Programs. The mall in conjunction with this program hold Christmas gift wrapping stations and a large tree to raise money to help children with cancer and their families.

Each May the mall and Mayflower Transit Company, Select Van and Storage, host a drive for household items to support victims of domestic violence. The items are sorted by Free Store then distributed to victims when they are setting up a home after leaving the shelter.

Other events include Pay's for A's where students can receive a prize pack for receiving good grades on their report card. Christmas events such as the tree lighting and Santa photos are held each year along with Thanksgiving parades, art shows and seasonal sales.

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