The law is powerless.
The proliferation of generative AI tools that mimic voices or create photos featuring famous people has brought new attention to likeness laws.
AI-generated digital replicas illuminate a new kind of policy gray zone created by powerful new “generative AI” platforms, where existing laws and old norms begin to fail.
In Washington, spurred mainly by actors and performers alarmed by AI’s capacity to mimic their image and voice, some members of Congress are already attempting to curb the rise of unauthorized digital replicas.
A draft bill titled the NO FAKES Act would force the makers of AI-generated digital replicas to license their use from the original human.
The need to obtain a license also will apply to deceased individual, with the rights exclusive to the executors or heir for 70 years after that person’s death.
But: Even if NO FAKES Act did pass Congress, it would be largely powerless against the global tide of AI technology.
https://www.politico.com/news/magazi...atbot-00132682
Good! This is long overdue!
Please register to participate in our discussions with 2 million other members - it's free and quick! Some forums can only be seen by registered members. After you create your account, you'll be able to customize options and access all our 15,000 new posts/day with fewer ads.
