Reno: Introduction

Reno is known as "The Biggest Little City in the World" because of its outstanding western hospitality, fine dining, entertaining stage shows, top-name performers, history, culture, and 24-hour gaming excitement. The region also offers a wide variety of outdoor recreation including golf and skiing. Golfers can choose from courses in lake, high desert, and mountain settings. Lake Tahoe, located less than an hour's drive from downtown Reno, boasts the largest concentration of ski resorts in North America. Nevada's liberal tax structures, along with Reno's free port status and central location in the West, also make the area an important regional warehouse and distribution center. Reno's abundance of desirable features resulted in Time magazine naming it among the top cities for "quality of life and business friendly atmosphere" in November 2003.