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Capitola, California (CA): Economy and Business Data & Market Research
accommodation & food services, waste management, arts, etc.


Based on the data from 1997 / 2002 when the population of Capitola, California was 10,422 / 9,949

Number of Establishments per 100,000 population

Number of Establishments - Capitola (2002)

  • A) Wholesale trade: 1997 - 15, 2002 - 15 (Per 100,000 population: 1997 - 143, 2002 - 150, State average - 119)
  • B) Retail trade: 1997 - 186, 2002 - 171 (Per 100,000 population: 1997 - 1,784, 2002 - 1,718, State average - 213)
  • C) Information: 2002 - 6 (Per 100,000 population: 2002 - 60, State average - 45)
  • D) Real estate & rental & leasing: 1997 - 43, 2002 - 48 (Per 100,000 population: 1997 - 412, 2002 - 482, State average - 83)
  • E) Professional, scientific & technical services: 1997 - 57, 2002 - 66 (Per 100,000 population: 1997 - 546, 2002 - 663, State average - 205)
  • F) Administrative & support & waste management & remediation service: 1997 - 23, 2002 - 25 (Per 100,000 population: 1997 - 220, 2002 - 251, State average - 79)
  • G) Educational services: 1997 - 5, 2002 - 8 (Per 100,000 population: 1997 - 47, 2002 - 80, State average - 15)
  • H) Health care & social assistance: 1997 - 39, 2002 - 51 (Per 100,000 population: 1997 - 374, 2002 - 512, State average - 179)
  • I) Arts, entertainment & recreation: 1997 - 2, 2002 - 6 (Per 100,000 population: 1997 - 19, 2002 - 60, State average - 34)
  • J) Accommodation & food services: 1997 - 73, 2002 - 74 (Per 100,000 population: 1997 - 700, 2002 - 743, State average - 132)
  • K) Other services (except public administration): 1997 - 27, 2002 - 35 (Per 100,000 population: 1997 - 259, 2002 - 351, State average - 114)

Number of Employees per 100,000 population

Number of Employees - Capitola (2002)

  • A) Wholesale trade: 1997 - 73, 2002 - 64 (Per 100,000 population: 1997 - 700, 2002 - 643, State average - 1,903)
  • B) Retail trade: 1997 - 2,675, 2002 - 2,809 (Per 100,000 population: 1997 - 25,666, 2002 - 28,233, State average - 3,123)
  • C) Information: 2002 - 82 (Per 100,000 population: 2002 - 824, State average - 1,486)
  • D) Real estate & rental & leasing: 1997 - 197, 2002 - 274 (Per 100,000 population: 1997 - 1,890, 2002 - 2,754, State average - 605)
  • E) Professional, scientific & technical services: 1997 - 206, 2002 - 250-499 (Per 100,000 population: 1997 - 1,976, 2002 - 3,011, State average - 2,571)
  • F) Administrative & support & waste management & remediation service: 1997 - 586, 2002 - 433 (Per 100,000 population: 1997 - 5,622, 2002 - 4,352, State average - 2,221)
  • G) Educational services: 1997 - 15, 2002 - 20-99 (Per 100,000 population: 1997 - 143, 2002 - 478, State average - 214)
  • H) Health care & social assistance: 1997 - 410, 2002 - 312 (Per 100,000 population: 1997 - 3,933, 2002 - 3,135, State average - 3,450)
  • I) Arts, entertainment & recreation: 1997 - 100-249, 2002 - 100-249 (Per 100,000 population: 1997 - 1,339, 2002 - 1,403, State average - 936)
  • J) Accommodation & food services: 1997 - 1,396, 2002 - 1,496 (Per 100,000 population: 1997 - 13,394, 2002 - 15,036, State average - 2,338)
  • K) Other services (except public administration): 1997 - 180, 2002 - 236 (Per 100,000 population: 1997 - 1,727, 2002 - 2,372, State average - 2,339)

Annual Payroll ($1,000) per 100,000 population

Annual Payroll ($1,000) - Capitola (2002)

  • A) Wholesale trade: 1997 - $2,109, 2002 - $2,199 (Per 100,000 population: 1997 - $20,236, 2002 - $22,102, State average - $140,936)
  • B) Retail trade: 1997 - $49,722, 2002 - $58,976 (Per 100,000 population: 1997 - $477,086, 2002 - $592,783, State average - $77,238)
  • C) Information: 2002 - $3,708 (Per 100,000 population: 2002 - $37,270, State average - $108,415)
  • D) Real estate & rental & leasing: 1997 - $3,992, 2002 - $8,259 (Per 100,000 population: 1997 - $38,303, 2002 - $83,013, State average - $22,437)
  • E) Professional, scientific & technical services: 1997 - $7,244 (Per 100,000 population: 1997 - $69,506, State average - $158,455)
  • F) Administrative & support & waste management & remediation service: 1997 - $11,967, 2002 - $10,740 (Per 100,000 population: 1997 - $114,824, 2002 - $107,950, State average - $61,639)
  • G) Educational services: 1997 - $722 (Per 100,000 population: 1997 - $6,927, State average - $6,264)
  • H) Health care & social assistance: 1997 - $8,276, 2002 - $7,915 (Per 100,000 population: 1997 - $79,408, 2002 - $79,555, State average - $129,545)
  • I) Arts, entertainment & recreation: No data
  • J) Accommodation & food services: 1997 - $13,993, 2002 - $20,334 (Per 100,000 population: 1997 - $134,264, 2002 - $204,382, State average - $32,846)
  • K) Other services (except public administration): 1997 - $1,927, 2002 - $3,740 (Per 100,000 population: 1997 - $18,489, 2002 - $37,591, State average - $23,416)

Shipments / Sales / Receptions ($1,000) per 100,000 population

Shipments / Sales / Receptions ($1,000) - Capitola (2002)

  • A) Wholesale trade: 1997 - $15,669, 2002 - $30,732 (Per 100,000 population: 1997 - $150,345, 2002 - $308,895, State average - $2,210,609)
  • B) Retail trade: 1997 - $459,287, 2002 - $521,275 (Per 100,000 population: 1997 - $4,406,898, 2002 - $5,239,471, State average - $742,041)
  • C) Information: No data
  • D) Real estate & rental & leasing: 1997 - $35,037, 2002 - $50,052 (Per 100,000 population: 1997 - $336,183, 2002 - $503,085, State average - $127,753)
  • E) Professional, scientific & technical services: 1997 - $20,264 (Per 100,000 population: 1997 - $194,434, State average - $375,829)
  • F) Administrative & support & waste management & remediation service: 1997 - $23,582, 2002 - $23,441 (Per 100,000 population: 1997 - $226,271, 2002 - $235,611, State average - $130,654)
  • G) Educational services: 1997 - $2,185 (Per 100,000 population: 1997 - $20,965, State average - $17,790)
  • H) Health care & social assistance: 1997 - $19,554, 2002 - $22,496 (Per 100,000 population: 1997 - $187,622, 2002 - $226,113, State average - $344,348)
  • I) Arts, entertainment & recreation: No data
  • J) Accommodation & food services: 1997 - $49,103, 2002 - $61,793 (Per 100,000 population: 1997 - $471,147, 2002 - $621,097, State average - $114,580)
  • K) Other services (except public administration): 1997 - $6,005, 2002 - $12,064 (Per 100,000 population: 1997 - $57,618, 2002 - $121,258, State average - $86,001)

Industry Description Number of Establishments
[1997 / 2002]
Number of Employees
[1997 / 2002]
Annual Payroll ($1,000)
[1997 / 2002]
Shipments / Sales / Receptions ($1,000)
[1997 / 2002]
Wholesale trade1573 / 64$2,109 / $2,199$15,669 / $30,732
Wholesale trade, durable goods1020-99--
Nondurable goods merchant wholesalers- / 3- / 20-99--
Wholesale electronic markets and agents and brokers- / 2- / 0-19--
Retail trade186 / 1712,675 / 2,809$49,722 / $58,976$459,287 / $521,275
Motor vehicle & parts dealers7 / 6100-249 / 250-499--
Furniture & home furnishings stores11 / 838 / 23$560 / $609$4,457 / $5,785
Electronics & appliance stores8 / 1047 / 73$1,469 / $1,442$11,050 / $10,956
Building material & garden equipment & supplies dealers4 / 3207 / 205$5,003 / $5,804$47,141 / $55,906
Food & beverage stores13 / 14375 / 309$7,386 / $8,853$64,288 / $73,959
Health & personal care stores16281 / 402$4,887 / $5,847$39,886 / $54,047
Gasoline stations7 / 556 / 23$758 / $388$13,941 / $9,333
Clothing & clothing accessories stores68 / 62486 / 533$6,101 / $6,709$54,188 / $52,875
Sporting goods, hobby, book & music stores18 / 14183 / 206$2,371 / $2,119$20,546 / $22,648
General merchandise stores5 / 4615 / 482$8,716 / $9,274$81,672 / $81,623
Miscellaneous store retailers29 / 27100-249--
Nonstore retailers- / 2- / 0-19--
Information- / 6- / 82- / $3,708-
Real estate & rental & leasing43 / 48197 / 274$3,992 / $8,259$35,037 / $50,052
Real estate40 / 44167 / 231$3,670 / $7,624$32,784 / $46,798
Rental & leasing services3 / 430 / 43$322 / $635$2,253 / $3,254
Professional, scientific & technical services57 / 66206 / 250-499$7,244 / -$20,264 / -
Professional, scientific & technical services57 / 66206 / 250-499$7,244 / -$20,264 / -
Administrative & support & waste management & remediation service23 / 25586 / 433$11,967 / $10,740$23,582 / $23,441
Administrative & support services23 / 25586 / 433$11,967 / $10,740$23,582 / $23,441
Educational services5 / 815 / 20-99$722 / -$2,185 / -
Educational services5 / 815 / 20-99$722 / -$2,185 / -
Health care & social assistance39 / 51410 / 312$8,276 / $7,915$19,554 / $22,496
Ambulatory health care services29 / 3897 / 100-249$2,079 / -$5,914 / -
Nursing & residential care facilities6305 / 20-99$6,132 / -$13,312 / -
Arts, entertainment & recreation2 / 6100-249--
Amusement, gambling & recreation industries2 / 5100-249--
Accommodation & food services73 / 741,396 / 1,496$13,993 / $20,334$49,103 / $61,793
Accommodation4 / 516 / 62$200 / $966$1,240 / $4,472
Foodservices & drinking places691,380 / 1,434$13,793 / $19,368$47,863 / $57,321
Other services (except public administration)27 / 35180 / 236$1,927 / $3,740$6,005 / $12,064
Repair & maintenance7 / 575 / 46$748 / $808$2,279 / $2,375
Personal & laundry services20 / 23105 / 100-249$1,179 / -$3,726 / -

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