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Monona, Wisconsin (WI): Economy and Business Data & Market Research
accommodation & food services, waste management, arts, etc.


Based on the data from 1997 / 2002 when the population of Monona, Wisconsin was 8,839 / 8,032

Number of Establishments per 100,000 population

Number of Establishments - Monona (2002)

  • A) Wholesale trade: 1997 - 25, 2002 - 29 (Per 100,000 population: 1997 - 282, 2002 - 361, State average - 28)
  • B) Retail trade: 1997 - 74, 2002 - 50 (Per 100,000 population: 1997 - 837, 2002 - 622, State average - 81)
  • C) Information: 2002 - 6 (Per 100,000 population: 2002 - 74, State average - 9)
  • D) Real estate & rental & leasing: 1997 - 16, 2002 - 22 (Per 100,000 population: 1997 - 181, 2002 - 273, State average - 19)
  • E) Professional, scientific & technical services: 1997 - 32, 2002 - 45 (Per 100,000 population: 1997 - 362, 2002 - 560, State average - 46)
  • F) Administrative & support & waste management & remediation service: 1997 - 11, 2002 - 15 (Per 100,000 population: 1997 - 124, 2002 - 186, State average - 23)
  • G) Educational services: 1997 - 5, 2002 - 8 (Per 100,000 population: 1997 - 56, 2002 - 99, State average - 5)
  • H) Health care & social assistance: 1997 - 42, 2002 - 39 (Per 100,000 population: 1997 - 475, 2002 - 485, State average - 58)
  • I) Arts, entertainment & recreation: 1997 - 5, 2002 - 3 (Per 100,000 population: 1997 - 56, 2002 - 37, State average - 8)
  • J) Accommodation & food services: 1997 - 36, 2002 - 38 (Per 100,000 population: 1997 - 407, 2002 - 473, State average - 46)
  • K) Other services (except public administration): 1997 - 25, 2002 - 34 (Per 100,000 population: 1997 - 282, 2002 - 423, State average - 40)

Number of Employees per 100,000 population

Number of Employees - Monona (2002)

  • A) Wholesale trade: 1997 - 385, 2002 - 254 (Per 100,000 population: 1997 - 4,355, 2002 - 3,162, State average - 1,106)
  • B) Retail trade: 1997 - 1,308, 2002 - 938 (Per 100,000 population: 1997 - 14,798, 2002 - 11,678, State average - 1,703)
  • C) Information: 2002 - 500-999 (Per 100,000 population: 2002 - 7,465, State average - 803)
  • D) Real estate & rental & leasing: 1997 - 90, 2002 - 129 (Per 100,000 population: 1997 - 1,018, 2002 - 1,606, State average - 229)
  • E) Professional, scientific & technical services: 1997 - 177, 2002 - 236 (Per 100,000 population: 1997 - 2,002, 2002 - 2,938, State average - 668)
  • F) Administrative & support & waste management & remediation service: 1997 - 184, 2002 - 312 (Per 100,000 population: 1997 - 2,081, 2002 - 3,884, State average - 1,193)
  • G) Educational services: 1997 - 31, 2002 - 20-99 (Per 100,000 population: 1997 - 350, 2002 - 592, State average - 248)
  • H) Health care & social assistance: 1997 - 241, 2002 - 400 (Per 100,000 population: 1997 - 2,726, 2002 - 4,980, State average - 2,748)
  • I) Arts, entertainment & recreation: 1997 - 43, 2002 - 20-99 (Per 100,000 population: 1997 - 486, 2002 - 592, State average - 496)
  • J) Accommodation & food services: 1997 - 508, 2002 - 646 (Per 100,000 population: 1997 - 5,747, 2002 - 8,042, State average - 941)
  • K) Other services (except public administration): 1997 - 182, 2002 - 298 (Per 100,000 population: 1997 - 2,059, 2002 - 3,710, State average - 562)

Annual Payroll ($1,000) per 100,000 population

Annual Payroll ($1,000) - Monona (2002)

  • A) Wholesale trade: 1997 - $13,645, 2002 - $10,284 (Per 100,000 population: 1997 - $154,372, 2002 - $128,037, State average - $32,487)
  • B) Retail trade: 1997 - $20,906, 2002 - $16,718 (Per 100,000 population: 1997 - $236,519, 2002 - $208,142, State average - $25,553)
  • C) Information: No data
  • D) Real estate & rental & leasing: 1997 - $1,858, 2002 - $3,227 (Per 100,000 population: 1997 - $21,020, 2002 - $40,176, State average - $4,131)
  • E) Professional, scientific & technical services: 1997 - $6,137, 2002 - $8,226 (Per 100,000 population: 1997 - $69,430, 2002 - $102,415, State average - $20,676)
  • F) Administrative & support & waste management & remediation service: 1997 - $3,643, 2002 - $5,693 (Per 100,000 population: 1997 - $41,215, 2002 - $70,878, State average - $15,137)
  • G) Educational services: 1997 - $289 (Per 100,000 population: 1997 - $3,269, State average - $2,896)
  • H) Health care & social assistance: 1997 - $6,617, 2002 - $8,566 (Per 100,000 population: 1997 - $74,861, 2002 - $106,648, State average - $66,798)
  • I) Arts, entertainment & recreation: 1997 - $611 (Per 100,000 population: 1997 - $6,912, State average - $5,985)
  • J) Accommodation & food services: 1997 - $4,228, 2002 - $5,983 (Per 100,000 population: 1997 - $47,833, 2002 - $74,489, State average - $8,209)
  • K) Other services (except public administration): 1997 - $3,967, 2002 - $6,879 (Per 100,000 population: 1997 - $44,880, 2002 - $85,644, State average - $7,935)

Shipments / Sales / Receptions ($1,000) per 100,000 population

Shipments / Sales / Receptions ($1,000) - Monona (2002)

  • A) Wholesale trade: 1997 - $112,288, 2002 - $65,905 (Per 100,000 population: 1997 - $1,270,369, 2002 - $820,530, State average - $490,287)
  • B) Retail trade: 1997 - $165,421, 2002 - $152,636 (Per 100,000 population: 1997 - $1,871,489, 2002 - $1,900,348, State average - $253,700)
  • C) Information: No data
  • D) Real estate & rental & leasing: 1997 - $8,003, 2002 - $24,916 (Per 100,000 population: 1997 - $90,541, 2002 - $310,209, State average - $22,365)
  • E) Professional, scientific & technical services: 1997 - $15,769, 2002 - $18,894 (Per 100,000 population: 1997 - $178,402, 2002 - $235,234, State average - $48,701)
  • F) Administrative & support & waste management & remediation service: 1997 - $8,859, 2002 - $9,478 (Per 100,000 population: 1997 - $100,226, 2002 - $118,002, State average - $32,261)
  • G) Educational services: 1997 - $1,000 (Per 100,000 population: 1997 - $11,313, State average - $7,779)
  • H) Health care & social assistance: 1997 - $18,406, 2002 - $19,588 (Per 100,000 population: 1997 - $208,236, 2002 - $243,874, State average - $152,356)
  • I) Arts, entertainment & recreation: 1997 - $2,826 (Per 100,000 population: 1997 - $31,971, State average - $17,631)
  • J) Accommodation & food services: 1997 - $14,952, 2002 - $21,425 (Per 100,000 population: 1997 - $169,159, 2002 - $266,745, State average - $28,490)
  • K) Other services (except public administration): 1997 - $9,639, 2002 - $19,567 (Per 100,000 population: 1997 - $109,050, 2002 - $243,613, State average - $26,096)

Industry Description Number of Establishments
[1997 / 2002]
Number of Employees
[1997 / 2002]
Annual Payroll ($1,000)
[1997 / 2002]
Shipments / Sales / Receptions ($1,000)
[1997 / 2002]
Wholesale trade25 / 29385 / 254$13,645 / $10,284$112,288 / $65,905
Wholesale trade, durable goods17 / 19100-249 / 210- / $8,148- / $44,270
Wholesale trade, nondurable goods8100-249 / 20-99--
Wholesale electronic markets and agents and brokers- / 2- / 0-19--
Retail trade74 / 501,308 / 938$20,906 / $16,718$165,421 / $152,636
Motor vehicle & parts dealers10 / 687 / 77$2,514 / $2,598$18,205 / $14,853
Furniture & home furnishings stores5 / 30-19 / 18- / $263- / $1,454
Electronics & appliance stores5 / 114 / 0-19$194 / -$1,415 / -
Building material & garden equipment & supplies dealers5 / 3100-249--
Food & beverage stores7 / 4100-249--
Health & personal care stores4 / 320-99--
Gasoline stations8 / 566 / 20-99$706 / -$14,523 / -
Clothing & clothing accessories stores10 / 551 / 38$390 / $219$3,711 / $1,370
Sporting goods, hobby, book & music stores6 / 428 / 80$516 / $1,496$4,170 / $8,718
General merchandise stores4 / 3250-499 / 100-249--
Miscellaneous store retailers856 / 55$519 / $593$3,773 / $6,336
Nonstore retailers2 / 520-99 / 17- / $182- / $1,284
Information- / 6- / 500-999--
Publishing industries (except Internet)- / 3- / 100-249--
Information services & data processing services3 / -100-249 / ---
Internet service providers, web search portals & data processing- / 1- / 250-499--
Real estate & rental & leasing16 / 2290 / 129$1,858 / $3,227$8,003 / $24,916
Real estate11 / 1620-99 / 70- / $1,655- / $13,798
Rental & leasing services5 / 620-99 / 59- / $1,572- / $11,118
Professional, scientific & technical services32 / 45177 / 236$6,137 / $8,226$15,769 / $18,894
Professional, scientific & technical services32 / 45177 / 236$6,137 / $8,226$15,769 / $18,894
Administrative & support & waste management & remediation service11 / 15184 / 312$3,643 / $5,693$8,859 / $9,478
Administrative & support services9 / 14100-249 / 250-499--
Waste management & remediation services2 / 120-99--
Educational services5 / 831 / 20-99$289 / -$1,000 / -
Educational services5 / 831 / 20-99$289 / -$1,000 / -
Health care & social assistance42 / 39241 / 400$6,617 / $8,566$18,406 / $19,588
Ambulatory health care services31 / 22175 / 133$5,706 / $5,263$16,380 / $13,326
Social assistance9 / 1420-99 / 250-499--
Arts, entertainment & recreation5 / 343 / 20-99$611 / -$2,826 / -
Amusement, gambling & recreation industries2 / -20-99 / ---
Accommodation & food services36 / 38508 / 646$4,228 / $5,983$14,952 / $21,425
Accommodation3 / 228 / 20-99$442 / -$2,010 / -
Foodservices & drinking places33 / 36480 / 500-999$3,786 / -$12,942 / -
Other services (except public administration)25 / 34182 / 298$3,967 / $6,879$9,639 / $19,567
Repair & maintenance945 / 50$1,297 / $1,465$3,572 / $4,383
Personal & laundry services16 / 15137 / 182$2,670 / $4,018$6,067 / $10,059

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