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Antimetabole. Hadn't thought much about it so did some quick looking on the net. Makes me wonder if there was more to the name of ABBA than initials.
Dyslexic ones are also fun. "Kids eat free" - "Eat kids free"
Popeye "I yamm what I yamm" becomes "I yamm what I yamm" and in the interrogative becomes "I am, am I?" or to put Descartes before this horse, "I think, therefore I am" becomes "I am, therefore I think"
The concept plays with the identity concept, If A = B, then B = A, but adds or exposes a twist or alternate definitions. Elegant examples are really simple:
"Walk the walk." Of course you can reverse it, but the fun is in:
Walk (the action of walking)
Walk (the sidewalk or path)
Or mix and match any of the following meanings:
go - stroll - tread - step - promenade - pace - wander
My favorite came from Dr. Clark Kerr, the president of the University of California during the Vietnam war, when he approved a communist speaker to appear on campus:
"The purpose of the university is to make students safe for ideas, not to make ideas safe for students."
Here's another one: A woman wants all things from one man. A man wants one thing from all women.
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