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Old 04-17-2015, 12:20 PM
 
Location: Salem, OR
15,591 posts, read 40,488,511 times
Reputation: 17502

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I'll also add

Floor plans
Texting services
1-800 numbers
presale home inspections
property websites/brochures
There are specific websites for farms, horse properties, historic homes, luxury, etc.

So a marketing plan is looking at what you are actually trying to sell and creating advertising for that specific product. Clearly you wouldn't put a subdivision home in Lands of America.
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Old 04-17-2015, 12:42 PM
 
Location: Columbia, SC
10,973 posts, read 22,012,700 times
Reputation: 10701
Claiming on ZTR, Single page sites, showing suite setup, interior brochures, MLS to add a few more.
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Old 04-17-2015, 01:24 PM
 
Location: Berkeley Neighborhood, Denver, CO USA
17,717 posts, read 29,882,242 times
Reputation: 33327
Personally, as a not in the real estate business person, I think every property should have its own website with tons of data.
Now, admittedly, I am not one of those hip Millenials, so what do I know?
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Old 04-17-2015, 06:40 PM
 
Location: Cary, NC
43,361 posts, read 77,261,969 times
Reputation: 45707
Quote:
Originally Posted by davebarnes View Post
Personally, as a not in the real estate business person, I think every property should have its own website with tons of data.
Now, admittedly, I am not one of those hip Millenials, so what do I know?
I do a single property site for every listing, but it is heavy on photos.
The data is readily available.
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Old 04-17-2015, 07:40 PM
 
Location: NC
502 posts, read 897,639 times
Reputation: 1131
Quote:
Originally Posted by MikeJaquish View Post
I do a single property site for every listing, but it is heavy on photos.
The data is readily available.
I do this as well along with professional photos and a floor plan. I've also sent "just listed" cards to the neighborhood. I did have a rider with the webpage on it made for one house because the house was down a long drive.

Thanks again for all the info!
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Old 04-17-2015, 08:24 PM
 
Location: Fuquay Varina, NC
86 posts, read 153,902 times
Reputation: 119
Quote:
Originally Posted by davebarnes View Post
Personally, as a not in the real estate business person, I think every property should have its own website with tons of data.
Now, admittedly, I am not one of those hip Millenials, so what do I know?
The firm I affiliate with does individual websites for all listings... to much info though on the site would reduce the chances of them calling or emailing to ask a question. We like it when they call or email us.
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Old 04-17-2015, 08:46 PM
 
Location: Cary, NC
43,361 posts, read 77,261,969 times
Reputation: 45707
Quote:
Originally Posted by Vexxer View Post
The firm I affiliate with does individual websites for all listings... to much info though on the site would reduce the chances of them calling or emailing to ask a question. We like it when they call or email us.
I would never let a firm do a site for my listings. It takes minutes to do and I own the product and the outcome.
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Old 04-17-2015, 08:58 PM
 
Location: Fuquay Varina, NC
86 posts, read 153,902 times
Reputation: 119
Quote:
Originally Posted by MikeJaquish View Post
I would never let a firm do a site for my listings. It takes minutes to do and I own the product and the outcome.
I do not see how it makes a difference who pays for and makes it. Being a new agent, I will take any freebies I can get.
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Old 04-17-2015, 09:06 PM
 
Location: Cary, NC
43,361 posts, read 77,261,969 times
Reputation: 45707
Quote:
Originally Posted by Vexxer View Post
I do not see how it makes a difference who pays for and makes it. Being a new agent, I will take any freebies I can get.
Never put any effort into using the firm's phone number, email service, website, etc. That effort should be in building a foundation for YOU. You generated the listing client. You should "own" the listing client relationship.
"Free" is too often the biggest obstacle to "Freedom."

I can do a very nice site for $10.99 including 1 year of domain registration and photo tour. That is branded for ME and on MY site. If I leave my firm, which is highly unlikely since it IS MY firm, I take that product with me and all credit for that product with me.
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Old 04-21-2015, 04:36 AM
 
Location: Chesterfield, VA
1,222 posts, read 5,154,453 times
Reputation: 552
Mike, when you purchase that domain, let's say www.123HokieLane.info, do you just have it go to the detail page for that home on the website you already maintain?
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