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Go back to your last 10 clients - ask them what would you have thought if....
Then talk to your "not ready yets" and ask them if having a moving truck would be beneficial to them...
Working on that.
But, the rolling billboard and brand awareness may be more of a focus than lending the truck to clients.
I have seen these rolling billboards in our area. Personally, I like them as much as I like the sign flipping guys out on the road (which is to say not very much.)
I'm sure they get noticed but I don't know if they actually drive customers to businesses.
You probably already know but you can advertise unique-to-that-ad phone numbers that ring thru to your number but help you isolate which advertisement is most effective by automatically keeping track of the number of calls made to the unique numbers advertised.
Yeah. The truck is the easy part. The insurance/liability issue is the stickler.
Interesting. Drive a fancy-schmancy truck and send clients off to use a UHaul.
I talked to one outfit yesterday, and he hasn't returned a package.
The trick is to to sell ads on the truck to a few of your vendors each year to cover/defray the cost of the truck. There is an agent in my market that it has been very successful with a truck.
Mike, I'll share my POV as a consumer/potential client. And it's a topic that my husband and i have actually discussed a couple of times while sitting at stoplights.
We both love the rolling billboard - especially DH if the women on the truck are attractive (as they nearly always are). And he remembered it, and suggested I contact her when we were listing our house in AZ. Note that we were moving cross country, so the use of the truck itself was irrelevant. But the advertising worked in that DH remembered the pretty girl with the big truck advertising in a way he thought was clever and different.
I wish I could say if a guy's face on the truck would have been so memorable.
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Was that a realtor's truck or a "hot girls direct to your room" truck a la Las Vegas?? LOL.
Seriously though, it might depend on what sort of clients you are trying to cultivate; first time buyers (yes) or million dollar move-ups (no).
IMO, hiring professional movers vs. do it yourself is a sign of approaching middle age. That and getting a motel room on a 1,000 mile drive vs. "driving straight through."
Was that a realtor's truck or a "hot girls direct to your room" truck a la Las Vegas?? LOL.
Seriously though, it might depend on what sort of clients you are trying to cultivate; first time buyers (yes) or million dollar move-ups (no).
IMO, hiring professional movers vs. do it yourself is a sign of approaching middle age. That and getting a motel room on a 1,000 mile drive vs. "driving straight through."
LOL
I was in LV for company convention, and had a heckuva time getting a photo of the Welcome Wagon Ladies trucks to send home to Heart Throb. "Everyone here is SO friendly, Honey!"
I was laughing too hard to hold my phone steady.
oh I thought you were gonna have the truck drive around the city like a moving billboard.
In that case, I would have a hard time finding a good street parking location that wouldn't piss people off
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