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Rioters are destroying businesses. Thus, it is a business issue.
Exactly why, right now.
Yet companies have taken a sharp turn in marketing the last couple years and have been making political and moral statements through ads and sponsors (e.g. Gillette, Nike, etc).
I received several emails from online retails about black protest and injustice awareness. Then go on to tout how their company stands with the black community yada yada. Sounds more like using this for marketing purposes. I don't see why business companies need to do anything, they have nothing to do with police brutality or black injustice. Those are societal problems not business issues, they should worry about staying out of politics and not pander to this social unrest.
They are trying to capitalize. They don't realize how obviously fake they sound, either.
Ben and Jerry's, however, did well. Because they were real, genuinely empathetic, concise, and they have a history of defending AA civil rights, including rather specific legal and political commentary.
Ben and Jerry’s nailed it. It was quite well done.
It is all about pandering to the masses just as a certain political party does when the elections roll around.
It should go without saying that any business or company is welcoming to every person no matter their skin shade but I guess in this day and age that if you do no appease and take a knee for the mob then they will turn against you.
We all know that Black Lives Matter just as ALL lives Matter. We all know what the sadistic cop did to George Floyd was vile. I don't think the average human needs to be told that.
I received several emails from online retails about black protest and injustice awareness. Then go on to tout how their company stands with the black community yada yada. Sounds more like using this for marketing purposes. I don't see why business companies need to do anything, they have nothing to do with police brutality or black injustice. Those are societal problems not business issues, they should worry about staying out of politics and not pander to this social unrest.
I don't see it as marketing.
I see it as survival. CEOs stand up and apologize for being the victims of criminal rioting in order to save their own jobs and to reassure their employees and customers they are sufficiently woke.
Businesses have been the victims, the Media is blaming them for the crime, and the sole way to get out of the spotlight and back to business is to apologize.
They are trying to capitalize. They don't realize how obviously fake they sound, either.
Ben and Jerry's, however, did well. Because they were real, genuinely empathetic, concise, and they have a history of defending AA civil rights, including rather specific legal and political commentary.
Then why does Ben and Jerry's have their headquarters in VT, the least diverse state in the country?
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